The orientation of firms is related to past industrial processes, but there are many Spanish companies that are oriented incorrectly
What you should know marketers, advertising and communication on the actual application of marketing in SMEs.
Manifesto that includes the importance of branding from the beginnings of the company, why branding is more important than the product or service.
The business strategy as McKinsey & Company, and as the marketing plan must collect intrinsically values, mission and business objectives.
The marketing plan from the strategic point of view is what makes the difference about other plans and the key to success.
The marketing plan is an exercise in double fianlidad, first elaborate process in which we reflect and key aspects to writing.
The marketing plan is a road map that helps the marketing department.
Today companies and organizations only focus on cutting, but it is necessary to grow the business strategically redirect to regrow.
Mckinsey Matrix vs Attractive market. Competitive position (or also known as parent General Electric). The figure also includes the market size and share of the company within it.
Boston Consulting Group Matrix. The company must clasifticar the Strategy Business Units by Market growth vs quadrant. Market share.