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La teoría de las 4Ps que fue desarrollada por el estadounidenses Philip Kotler, compuesta por Product, Price, Promotion and Placement. (Producto, Precio, Publicidad y Distribución).

Are the Marketing’s 4 Ps have passed into history?

After this theory have left many others, like the last one I read in an article www.puromarketing.com. In speaking of the P of People. Not being an important element because it is what we are marketing and to whom we seek to address.