The business strategy as McKinsey & Company, and as the marketing plan must collect intrinsically values, mission and business objectives.
The marketing plan from the strategic point of view is what makes the difference about other plans and the key to success.
The marketing plan is an exercise in double fianlidad, first elaborate process in which we reflect and key aspects to writing.
The marketing plan is a road map that helps the marketing department.
Today companies and organizations only focus on cutting, but it is necessary to grow the business strategically redirect to regrow.
(Español) Estamos o no estamos. Esa es la cuestión de esta nueva época de la comunicación que estamos inmersos.
After this theory have left many others, like the last one I read in an article www.puromarketing.com. In speaking of the P of People. Not being an important element because it is what we are marketing and to whom we seek to address.