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Manifesto that includes the importance of branding from the beginnings of the company, why branding is more important than the product or service.

La imagen de marca del siglo XXI

Brand image XXI century

From the point of view of the consumer marketing or we want it to be, so in his mind the image that has a mark, hence always say that the brand lives in the mind. It is something intangible, emotional and little measurable, hence its importance.