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La teoría de las 4Ps que fue desarrollada por el estadounidenses Philip Kotler, compuesta por Product, Price, Promotion and Placement. (Producto, Precio, Publicidad y Distribución).

Are the Marketing’s 4 Ps have passed into history?

After this theory have left many others, like the last one I read in an article In speaking of the P of People. Not being an important element because it is what we are marketing and to whom we seek to address.

La imagen de marca del siglo XXI

Brand image XXI century

From the point of view of the consumer marketing or we want it to be, so in his mind the image that has a mark, hence always say that the brand lives in the mind. It is something intangible, emotional and little measurable, hence its importance.