Manu Santana in Digital Export Accelerator
What you should know marketers, advertising and communication on the actual application of marketing in SMEs.
The business strategy as McKinsey & Company, and as the marketing plan must collect intrinsically values, mission and business objectives.
The marketing plan is an exercise in double fianlidad, first elaborate process in which we reflect and key aspects to writing.
Today companies and organizations only focus on cutting, but it is necessary to grow the business strategically redirect to regrow.
Mckinsey Matrix vs Attractive market. Competitive position (or also known as parent General Electric). The figure also includes the market size and share of the company within it.
After this theory have left many others, like the last one I read in an article www.puromarketing.com. In speaking of the P of People. Not being an important element because it is what we are marketing and to whom we seek to address.
From the point of view of the consumer marketing or we want it to be, so in his mind the image that has a mark, hence always say that the brand lives in the mind. It is something intangible, emotional and little measurable, hence its importance.